Relationship between personal behavior, personality and the entrepreneurs’ entrepreneurial orientations of small and medium enterprises in Chiang Mai Province

Abstract

The objective of this study was to study the relationship between personal behaviour, personality and entrepreneurial orientations of owners of small and medium enterprises, and to create a model of personal character and personality suitable for the type of business. The research instruments were questionnaires and in-depth interviews. The sample groups were 395 entrepreneurs of small and medium enterprise from woven fabrics and garments, wooden handicraft, and food and beverage service groups in Chiang Mai. The statistics used for descriptive analysis were frequency (n), percentage (%), mean (x), standard deviation (SD), and statistics used to analyze inferential statistics is the multiple regression analysis.

        The results of this research were as follows: 1) Habit 5: Seek First to Understand, Then to be Understood from the 7 habits of highly effective people , and Conscientiousness personality from the Five-factor Model of Personality had the most affecting results of the entrepreneurial orientations of the entrepreneur of woven fabrics and garments business. 2) Habit 6: Synergize from the 7 habits of highly effective people and Agreeableness personality from the Five-factor Model of Personality had the most affecting results of the entrepreneurial orientations of the entrepreneur of wooden handicraft business. 3) Habit 2: Begin with the End in Mind, Habit 3: Put First Things First, and Habit 4: Think win/win from the 7 habits of highly effective people, and Neuroticism, Extraversion, Openness to experience, and Conscientiousness personality from the Five-factor Model of Personality had the most affecting results of the entrepreneurial orientations of the entrepreneur of food and beverage service business.