A Model for Airline Selection of Ground Handling Service Providers at Suvarnabhumi Airport
คำสำคัญ:
Ground Handling Company, Ground Handling Services, Airport Management, Suvarnabhumi Airportบทคัดย่อ
This study investigates the critical factors influencing airlines' selection of ground handling companies at Suvarnabhumi Airport, a major hub experiencing high passenger volumes. Through a qualitative methodology, this research conducted semi-structured interviews to gather data and employed coding analysis technique to interpretate the findings, comprising 16 airline professionals who possess 20 years of utilizing ground handling companies including both managerial and operational levels. The research identifies six key determinants in the decision-making process. The factors include 1) cost-efficiency, 2) airline policy, 3) ground handling company core competencies (encompassing management, operational performance, and employee skills), 4) ground handling company capacity (addressing manpower and equipment availability), 5) ground handling company attributes (such as reputation, service quality, and adaptability), and adherence to 6) authority compliance. The findings are consolidated into the “A Model for Airline Selection of Ground Handling Service Providers at Suvarnabhumi Airport,” a comprehensive framework designed to assist airlines and relevant stakeholders in choosing a ground handling provider at Suvarnabhumi Airport or in similar contexts.
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