Coaching Leadership of Administrators as Perceived by Faculty Members at Media College in Haikou University of Economics

Abstract

Abstract

The objectives of this research were 1) to study the coaching leadership of administrators, and 2) to compare the perception of faculty members on the coaching leadership of administrators classified by gender, work experience, and majors. The sample consisted of 80 faculty members, selected through random stratified sampling by major.The research instrument was a questionnaire with a item validity (IOC values) between.67-1.00 and a reliability value of .95.The data were statistically analyzed by using percentage, mean, standard deviation, t-test, One-way ANOVA, and LSD.

The results of the research were as follows: 1) the coaching leadership of administrators, in overall and particular aspects, was at a high level, ranking the highest to the lowest: Positive feedback, followed by Training and instruction, Democracy behavior, Autocratic behavior and Social support, and 2) the perception of faculty members on the coaching leadership of administrators, in overall, and particular aspects, classified by gender, work experience, and majorwas not different, but the perception of faculty members, classified by major in the aspect of the autocratic behavior was considered statistically significant at .05 level, that the mean of the journalism is higher than the mean of broadcasting and hosting arts; radio and television director; and photography.

Keywords: Coaching leadership, Faculty Members, Media College, Haikou University of Economics.