DECODE THE COMPOSITION OF THE LIPTON TEA PACKAGING CASE STUDY

Abstract

Many people have looked at packaging and had doubts or questions about the packaging that is displayed in various places. Why those packaging they were all beautifully designed and created, correct and meets the needs of the target group those works. What methods are used for creativity, the implication is certain that those principles must come from the process of science and art, Principles of art composition theory, Principles of color theory. But how to decorate the elements on those packaging walls established from what kind of concept. This article therefore presents the analysis method “Decode the composition of the Lipton tea packaging case study” graphic design work for packaging in the packaging category distributed within the country used as a guideline for analysis, used for studying and learning and using it to benefit by creating guidelines to decipher the composition on packaging wall that many designers. Popularly used in design to be able to see how to arrange the format of the elements, graphic layout placement let it be a guideline to be used to benefit in creative design, packaging design work and commercial design or to use as a guideline for analysis. Arrangement of elements on the package to show various phenomena by means of finding the truth that arises from those phenomena in creation, make the packaging design beautiful satisfying consumers arising, from design experience that designers have created works until becoming skilled, and can be applied to benefit packaging design in the future.