Buddhism-Based Political Communication of Venerable PhraThepWitthayakom (KunParisuttho)

Abstract

The objectives of this research were 1) to study the general state of political communication according to Buddhism of PhraThepWittayakhom (Luang Pho KhunParisuttho), 2) to compare the level of opinions on political communication according to Buddhism PhraThepWittayakhom (Luang Por KhunParisuttho) classified by personal factors. The research is an integrated approach. It consists of quantitative research using questionnaires as a tool. to collect information The confidence value of the whole document was 0.97. The sample group was people living in Dan Khun Thot District. Nakhon Ratchasima Province in the amount of 126,781 people by randomly sampling from the total population of 400 people calculated using the formula of Taro Yamane (Taro Yamane), which uses an error level of 0.05. Statistics used in data analysis are frequency, hundred Each mean and standard deviation Hypothesis was tested by t-test, F-test, and one-way analysis of variance. Therefore, the difference of the means was compared in pairs. by Least Significant Difference (LSD) method and by qualitative research methodology. An in-depth interview was used with 9 key informants or persons. Data were analyzed by descriptive content analysis. The results showed that   1. The general condition in political communication according to Buddhism of PhraThepWittayakom (Luang Por KhunParisuttho), the use of words from the experience of Luang Por Koon for politicians to improve themselves. with the language and words that are unique to the Korat people Let go of evil, do good and have morals in mind. consistent with the principles of Buddhism Along with introducing the methods to follow the 3 Dharmas, which are alms, precepts, and meditation, respectively. and the use of language that is easy to understand in communication Demonstrate the Dharma clearly Give examples suitable for daily life events and put them into practice. speak straight, not indirectly use local language. 2. The comparative effect of opinion level toward political communication according to Buddhism of PhraThepWittayakom (Luang Pho KhunParisuttho) found that people of different genders There were no differences in the level of opinions towards political communication of PhraThepWittayakhom (Luang Pho KhunParisuttho) overall and in each aspect. Statistically significant at the 0.05 level, therefore rejecting the research hypothesis. 3. Presenting the guidelines for political communication according to Buddhism of PhraThepWittayakom (Luang Pho KhunParisuttho). Luang Pho Koon spoke with compassion for politicians to help develop the country and prosper. Remind politicians and remind people who support politicians with kindness and good intentions, not condemning people with language and words that are unique to the Korat people, showing kindness to everyone. Dharma teaching for political communication by clearly explaining Luang Pho Koon's sermons to please the people clearly and clearly. Easy to understand. Explain doctrinal principles to understand and distinguish them in detail. Give examples to show the truth and follow the principles. Show cause and effect according to Dhamma principles to make people conform to reality. People can apply Dhamma principles in their daily lives as they really are.