The Contradictory Relationship between Corporate Social Responsibility (CSR) and Corporate Performance: An Empirical Study of the Asian Employee Perspective
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Abstract
Most entrepreneurs understand CSR. However, recent CSR occurrences in China are concerning. The corporate reputation was harmed, and it suffered losses and failures. So this research looks at how CSR affects organizational performance. Moreover, corporate reputation and organizational citizenship behaviour (OCB) are presented to examine the impact of CSR on organizational performance from the workers' perspective. This research collects data through convenience sampling and subjects are mostly Chinese workers. A total of 419 valid samples were gathered and 82.6% of effective questionnaires were recovered. The data analysis and comparison uses confirmatory factor analysis and hierarchical regression. In summary, CSR has a significant positive impact on organizational performance and corporate reputation; corporate reputation has a mediating effect on the relationship between CSR and organizational performance; and OCB has a positive moderating effect on the relationship between CSR and organizational performance. Finally, both academic and practical on CSR could be benefited from this study.
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