MANAGEMENT OF LOCAL WISDOM TO PROMOTE FIELD TRIP TOURISM AFTER COVID-19 IN SAM PHRAM DISTRICT, NAKHON PATHOM PROVINCE

Abstract

This research article aims: 1) to study local wisdom for field trip tourism management in the area of Sampran District, Nakhon Pathom Province, and 2) to develop a proposal for a guideline of local wisdom management to promote field trip tourism after the COVID-19 situation. The study was qualitative research by documentary data analysis with in-depth interview and focus group discussion. Data were selected by choosing a specific sample key informant such as 1) the head of the learning center, 5 people 2) the community president, 10 people 3) the village sage, 5 people and 4) the stakeholders in Sam Phran district, Nakhon Pathom province, 4 people, totaling 24 people. This research used content analysis and overview summarize tools. The research was found that: 1. Local wisdom for organizing excursions consists of 1) Wisdom in concepts, ideas, religious beliefs, 2) Arts, culture and traditions, 3) Local occupations, and 4) Concepts, practices or local technologies. And 2. Develop proposals for ways to manage local wisdom in promoting Field Trip Tourism after -COVID-19, comprising 2.1) Develop a systematic and up-to-date database of tourism in the area, 2.2) Promote community tourism groups to cover all areas, 2.3) Establish public relations with modern media, 1.4) Establish safety standards to reassure tourists, 1.5) Develop partnerships with educational institutions to develop manuals, and 1.6) Local authorities support tourism activities in all areas. The results reflect the way local wisdom is developed, which is a good idea for the community to be developed simultaneously and creates lifelong learning for the community and visitors.