BUDDHIST COMMUNICATION INNOVATION TO STRENGTHEN THE FAITH.

Abstract

This research has two objectives: 1) to study the content of faith (saddhā) and the Buddha's methods for cultivating faith; and 2) to analyze Buddhist communication innovations for faith development. This study employed documentary research methodology, collecting data from the Tipitaka, commentaries, textbooks, and related academic documents. The data were analyzed using content analysis and presented through analytical description.

            The research findings are as follows:

            1.The Buddha's innovative communication approaches for cultivating faith represent effective methods for developing belief accompanied by wisdom, which is a distinctive characteristic of faith in Buddhism. Understanding the content of faith and these methods for cultivating faith will enable Buddhists to apply them in self-development and effectively disseminate Buddhist teachings to others, based on correct understanding and practice in accordance with Buddhist principles.

            2.Buddhist communication innovations for cultivating faith are important for the propagation of Buddhism in the present era, especially in terms of developing faith that aligns with correct Buddhist principles. The key challenge is maintaining balance between adapting to contemporary times and preserving the essence of the Dhamma without distortion. Effective Buddhist communication innovations must have complete and balanced components, diverse and integrated characteristics, qualities suitable for faith cultivation, systematic and continuous processes, and comprehensive consideration of factors affecting effectiveness. Furthermore, they must be able to respond to the diverse needs of contemporary audiences and adapt to technological and social changes.