Effectiveness of Perspective Development Courses on University Students’ Attitude Change

Abstract

Whether the attitude of the Chinese Generation Z (Gen Z) can be changed through university
education, especially the teaching activities of the perspective development course attracted in
the past twenty years more attention in the society after the emerge of ‘post-80s’ and ‘post-90s’
phenomenon in China. Among the discussions, only a few articles use academic analysis tools
to make serious research on this issue from the perspective of social psychology and pedagogy.
Most of them are often concentrated only under the framework of “Ideological and Political
Education”. Therefore, this paper takes the sophomore Chinese overseas students in Thailand
as the research object, using marriage attitude as the carrier to measure whether they have
changed their attitudes and concepts before and after a perspective development course. The
study used “before- and after- test” to record and measure the students’ attitudes. Through the
use of social psychology attitude change theories - specifically persuasion theory, concentration
trend analysis, frequency analysis, non-parametric double correlation sample difference test,
cross contingency table analysis to observe whether there is statistical support for or against the
hypothesis of significant data.