基于地域文化的中国兰考旅游纪念品包装设计策略研究
关键词:
兰考, 地域文化, 旅游纪念品, 包装设计策略摘要
中国兰考文化底蕴深厚，地域文化独特，为旅游业的发展提供驱动力。但受限于包装设计中聚焦性主题策略和地域特色的缺失，已无法满足市场的发展和消费者的需求，成为困扰兰考纪念品发展的重要因素。基于上述存在的问题并结合前人研究成果，本研究以地域文化为切入点，对兰考地域文化进行研究和探索，提取代表性元素，并依据相关资料，制定纪念品包装设计遵循的基本原则，引入节庆策略，借助新型包装设计和展示策略，打破思维定式，探索新的包装设计呈现方式，展现兰考的风格和文化魅力，同时，宣传和发扬兰考优秀文化，继而推动兰考经济的发展。
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