COLLABORATIVE MANAGEMENT APPROACHES OF SCHOOL ADMINISTRATORS IN THE DIGITAL ERA UNDER NAKHON SI THAMMARAT PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

Abstract

The research purposes were 1) To study the current condition and the desirable condition of the collaborative management approach of school administrators in the digital era and 2) To study the guidelines to develop the collaborative management approach of school administrators in the digital era, the research process was conducted as First: The sample was 86 school administrators under the Nakhon Si Thammarat Primary Educational Service Area Office 1 in the academic year of 2024 by using a questionnaire consisted of 5 rating scale to collect data. The data were analyzed by frequency value, percentage value, mean, standard deviation, and PNI modified. Second: The sample was 3 educational administrators, 3 school administrators, and 3 senior professional-level teachers (K3 teachers) or higher-level by using purposive sampling techniques for 9 people. Research tools were used in the focus group discussion, which was analyzed using content analysis of the comments and suggestions. The research result found that 1) Overall, the current condition of the collaborative management approach of school administrators in the digital era under Nakhon Si Thammarat Primary Educational Service Area Office 1 found that all aspects were at a high level, The desirable conditions were at the highest level and Needs of the following aspects of the collaborative management approach of school administrators in the digital era found that continued improvement was the most needed. 2) The proposed ways to develop the collaborative management approach of school administrators in the digital era consisted of 6 aspects with 30 items as follows: 1) Continuous development 2) Cooperation coordination 3) Actions to achieve goals 4) Goal setting and joint planning 5) Performance evaluation and 6) Effective communication.