THE MORALE AND MOTIVATION AFFECTING JOB PERFORMANCE OF ACADEMIC SUPPORT STAFF AT PHRANAKHON SI AYUTTHAYA RAJABHAT UNIVERSITY

Abstract

The purpose of this research aimed 1) examine the level of morale and motivation in job performance among academic support staff at Phranakhon Si Ayutthaya Rajabhat University; 2) investigate the level of job performance achievement among academic support staff at Phranakhon Si Ayutthaya Rajabhat University; and 3) study the influence of morale and motivation on the job performance achievement of academic support staff at Phranakhon Si Ayutthaya Rajabhat University. The sample group consisted of 169 academic support staff members of Phranakhon Si Ayutthaya Rajabhat University. This study employed a quantitative research design. The research instrument was a questionnaire divided into three sections: Section 1 comprised six items on personal factors; Section 2 comprised twenty - five items on morale and motivation; and Section 3 comprised nineteen items on the job performance of academic support staff at Phranakhon Si Ayutthaya Rajabhat University. The statistics used for data analysis included percentages, means, and standard deviations. The research findings revealed that: 1) The overall morale and motivation of academic support staff at Phranakhon Si Ayutthaya Rajabhat University were at the highest level in the aspect of interpersonal relationships, followed by career advancement, job security, and working conditions, while the aspect with the lowest level was the compensation and welfare; 2) Regarding the overall job performance achievement of academic support staff at Phranakhon Si Ayutthaya Rajabhat University, the aspect with the highest mean score was the work quality, followed by performance in accordance with standards, work behavior, and the aspect with the lowest mean score was work quantity; and 3) Morale and motivation had a low - level effect on the job performance achievement of academic support staff at Phranakhon Si Ayutthaya Rajabhat University, with statistical significance at the 0.05 level.