DESIGN GUIDELINES FOR A BOARD GAME TO PROMOTE THE LEARNING OF AYUTTHAYA ART FOR LOWER SECONDARY STUDENTS

Abstract

This research aimed to analyze existing art history and Ayutthaya-themed board games and synthesize design guidelines for a board game to promote the learning of Ayutthaya art among lower secondary students. The study analyzed 19 board games available in domestic and international markets. The research instruments consisted of a Matrix Analysis table and an Image Scale: Product Positioning diagram. The data were analyzed based on the characteristics of the selected board games and their relationships, with the findings summarized using the Image Scale diagram. The findings revealed that: 1) the proposed board game should be positioned in the Activities–Complex quadrant, emphasizing fun and participation while incorporating complex rules that encourage challenge and learning through play; and 2) the design guidelines comprise three key components: 2.1) Color, using traditional Thai color tones, including red cut, vermilion, ripe betel nut, gamboge, and Prussian blue, to reflect the cultural identity of Ayutthaya; 2.2) Key Visual, featuring simplified character illustrations with distinctive personalities and a friendly appearance; and 2.3) Typeface, using a distinctive decorative typeface customized to convey the Ayutthaya theme. These findings provide design guidelines for developing an educational board game and serve as a foundation for further development and testing with the target group to evaluate its effectiveness in promoting students’ learning of Ayutthaya art.