SUANPHUENG PANTAE: GUIDELINES FOR PROMOTE PROCESSING HONEY PRODUCTS CASE STUDIES BEE FARMING GROUP AND CHANRONG COMMUNITY ENTERPRISES, PANTAE SUB - DISTRICT, KHUANKHANUN DISTRICT, PHATTHALUNG PROVINCE

Abstract

          The objectives of this research article were to: 1) study of the processing methods of honey products, a case study of community enterprises of beekeeping groups and beekeeping groups, 2) a study of the condition of problems in honey product processing, a case study of community enterprises of beekeeping groups and stalks, and 3) find a way to promote the processing of honey products: a case study of the hollow and chanrong beekeeping community enterprise, Pantae sub - district, Khuankhanun district, Phatthalung province. The study was qualitative research by document data analysis, using tool of in - depth interview, focus group discussion by selecting a specific sample group of informant such as 1) beekeepers group consisting of community enterprise members, beekeeping group and stalks, and 2) support and support groups consisting of Tambon, Administrative Organizations, provincial industry beauty expert, public health scholar, Director of Non - formal and Informal Education, agricultural scholar, Community developer and store, totally 16 persons to content analysis and conclusion. The research was found that: 1) Processing methods for bee products are as follows: 1.1) Production consists of preparation of equipment. Preparation of raw materials, processing methods packaging selection, and 1.2) product design, 2) problems in processing of honey products of 3 aspects: 2.1) product development, 2.2) public relations and 2.3) product standards, and 3) Approaches to promoting product processing consist of 3 aspects: 3.1) Promotion of product development to be diversified. There are international standards and quality, 3.2) Marketing promotion and public relations. study public relations channels Unique product design and building a distribution network; and 3.3) promotion of production standards. set standards and quality of raw material selection Promoting learning in order to bring the knowledge gained to the next level Product development