ANCIENT MARKET: DEVELOPMENT GUIDELINES FOR RETRO MARKET FOR TOURISM IN BAN BANG CHANAK COMMUNITY, PAK PHANANG SUB-DISTRICT, PAK PHANANG DISTRICT, NAKHON SI THAMMARAT PROVINCE

Abstract

The objectives of this research article aimed to study the following topics: 1) Problems and management of retro market for the community-based tourism in Ban Bang Chanak Community of Pak Phanang Sub-district, Pak Phanang District, Nakhon Si Thammarat Province; and 2) Development guidelines of retro market for the community-based tourism in Ban Bang Chanak Community of Pak Phanang Sub-district, Pak Phanang District, Nakhon Si Thammarat Province. The study used a qualitative research method by analyzing data from documents. The research tool comprised in-depth interviews and focus group discussions. The sample was derived from purposive sampling. The primary key informants consisted of the following individuals: 1) Shop entrepreneurs from dessert shops, restaurants, and beverage shops, totaling 14 persons; and 2) The promoters of the Ban Bang Chanak retro market development that included the Mayor, the Deputy Mayor, Director of the Social Welfare Division, Head of Tourism Services and Publication, Health Care Officers, City Law Enforcement Officers, community leaders, and market tour guides of 8 persons, totaling 22 persons. The data was analyzed using content analysis and a summary of the overall conclusion. The results of the research showed the following results: Firstly, the problems of management consisted of the following obstacles: 1.1) The market was cramped, crowded, and located on limited space; 1.2) Transporting tourists by cars and boats was not flexible; and 1.3) Parking space was inadequate. Retro marketing management indicated the following periods: 1) The first period, the mangrove forest area was developed to build a market comprising food stands that were built with skillion roofs and decorated with locally sourced materials; 2) The middle period, the market comprised food stands that were built with bamboo and decorated with striped flags; and 3) The present period, the market comprised mobile food stands decorated with colorful umbrellas and high-raised seats. Secondly, the development guidelines of the retro market consisted of the following approaches:
2.1) Conducting a no-littering campaign and using cloth bags instead of plastic bags; 2.2) Cooperation between the state, private sectors, and the citizens; 2.3) Supporting the youth folk arts and the elderly; 2.4) Career development; and 2.5) The expansion of market areas.