ADAPTING TO A NEW NORMAL LIFE OF PEOPLE DURING THE COVID 19 PERIOD: A CASE STUDY OF AFFECTED LAID OFF EMPLOYEES IN KUANSATOR COMMUNITY BANGROOB SUB - DISTRICT THUNGYAI DISTRICT NAKHON SI THAMMARAT PROVINCE, THAILAND

Abstract

          The objectives of this research article were to 1) study the impact of the COVID-19 and 2) study people's adaptation to a new normal life during the covid-19 period. The study was qualitative research by document data analysis. Moreover, the tools used are in-depth interviews and focus group discussion by selecting a specific sample group. The data were collected by informants such as 1) officers of Tambon Health Promoting Hospital, 2) president of Tambon Administrative Organization or deputy president of Tambon Administrative Organization or related person, 3) Subdistrict Headman (Kumnan), 4) village health volunteers, 5) Community Development officer, and 6) people's affected by covid-19 total 15 persons, for content analysis and conclusion. It was found that: 1) the impact of the COVID-19 affected in many aspects such as 1.1) economic, people have suffered layoffs and have debt obligations 1.2) society, people's livelihoods have changed in their daily lives that need to be careful 1.3) healthy and mental, people are stressed from the perception of information from the increasing number of patients every day 1.4) culture and tradition that must be canceled including religious days, and 2) Adapting to a new normal life of people during the covid-19 period such as 2.1) new occupation or additional occupation to meet expenses, 2.2) using online marketing strategies to create additional sales channels, 2.3) enhancing physical well-being, strong mind and conscious, and 2.4) adjusting a new normal of living by keeping distance, avoiding crowded places, refraining from socializing and should wear a mask every time you leave the house.