STRENGTHENING BUSINESS NETWORKING AND SOCIAL SUSTAINABLE DEVELOPMENT OF THE COMMUNITY NAKHON SAWAN PROVINCE

Abstract

The purpose of this research was to study the context, status, form, and participation of communities and networks in promoting community enterprise management in Nakhon Sawan Province for sustainable development. The study was then analyzed to find guidelines for social development and the success of network management for community enterprises in Nakhon Sawan Province, using qualitative research. From a sample group of key informants, the research findings were as follows : 1) The context and status of community enterprise operations in Nakhon Sawan Province: There is continuous operation. The government has promoted and supported community enterprises for quality growth. As a result, the community has sustainable progress. 2) Forms and development processes emphasizing cooperation and knowledge sharing among community enterprises: Government and private agencies will contribute to supporting the sustainable development of community enterprises in the area. 3) Community and Network Participation in Promoting Community Enterprise Management in Nakhon Sawan Province will increase the efficiency of community enterprise management and create opportunities to market goods and services of community enterprises more widely. 4) Guidelines for social development and the success of network management for community enterprises: The focus must be on human resource development, product improvement, promotion of household accounting development, community enterprise network growth, technological advancement, and marketing development. This approach will increase the competitiveness of community enterprises in the market and boost income for the community in the long run.