THE PROCESS FOR BUILDING A LEARNING NETWORK IN A COMMUNITY: A CASA STUDY OF THE KHIRIWONG HERBAL HOUSE GROUP IN KAMLON SUB-DISTRICT, LAN SAKA DISTRICT, NAKHON SI THAMMARAT PROVINCE

Abstract

The objectives of this study aimed: 1) To study the development for the formation of the Khiriwong Herbal House Group in Kamlon Sub-district, Lan Saka District, Nakhon Si Thammarat Province; 2) To study the problematic conditions of the Khiriwong Herbal House Group in Kamlon Sub-district, Lan Saka District, Nakhon Si Thammarat Province; 3) To study the process for building a learning network in a community of the Khiriwong Herbal House Group in Kamlon Sub-district, Lan Saka District, Nakhon Si Thammarat Province. The research was qualitative research, utilizing in-depth interviews and group discussions. Key informants were selected using purposive sampling, which consisted of 14 persons. Key informants were divided into two groups: The primary key informants’ group was the Khiriwong Herbal House Group, which consisted of nine persons, and the secondary key informants’ group consisted of promoters and supporters of group management under the Philosophy of Sufficiency Economy with a total of five persons. The data was analyzed in order to collect the content in accordance with the objectives of the research that the researchers had conducted. The research results showed as follows: 1) The development for the formation of the Khiriwong Herbal House Group was found to have four stages: 1.1) The formation stage of the Khiriwong Herbal House Group; 1.2) The integration stage of the Khiriwong Herbal House Group; 1.3) The production stage of the products within the Khiriwong Herbal House Group; 1.4) The aspect of the process for the management of Khiriwong Herbal House Group. 2. Problematic conditions of the Khiriwong Herbal House Group were as follows: 2.1) Production problem of the Khiriwong Herbal House Group; 2.2) Problem of packaging of the Khiriwong Herbal House Group; 2.3) Marketing problem of the Khiriwong Herbal House Group; 2.4) Management problem of the Khiriwong Herbal House Group. 3) The process for building a learning network in the community of the group consisted of five elements: 3.1) Modesty of the Khiriwong Herbal House Group; 3.2) Reasonableness of the Khiriwong Herbal House Group; 3.3) Self-immunity of the Khiriwong Herbal House Group; 3.4) Knowledgeableness of the Khiriwong Herbal House Group; 3.5) Morality of the Khiriwong Herbal House Group.