WAT THAT NOI: MANAGEMENT GUIDELINES FOR PROMOTING TOURISM POTENTIAL IN NAKHON SI THAMMARAT PROVINCE

Abstract

This research aims to study the general context of Wat That Noi from its past to the present, to study the tourism potential of Wat That Noi, and to propose management strategies to enhance its tourism capabilities. This is qualitative research with 31 key informants. The research tools used include in-depth interviews, document collection, and structured in-depth interviews. Descriptive data analysis was employed. The research findings revealed that Wat That Noi is a central hub of faith for the community and tourists, with a long history dating back to its establishment in 1940. The development of Wat That Noi is divided into three phases, with continuous restoration and infrastructure development to support its role as a religious center. The tourism potential of Wat That Noi is categorized into four aspects: 1) The value of the attraction: Wat That Noi is a tourist attraction with unique and distinctive cultural and artistic value. 2) Accessibility: The development and improvement of the transportation system connecting Wat That Noi and nearby areas is a key factor in facilitating tourist access. 3) Facilities: Providing appropriate facilities will help create a good experience and increase satisfaction for visitors. And 4) Environment: Preserving the shady environment within the temple. Management strategies to promote the tourism potential of the temple include planning, resource management, cultural promotion activities, and the application of sustainable management principles. This research demonstrates the importance of Wat That Noi as a religious center, a cultural hub, and a prominent tourist attraction in Nakhon Si Thammarat province.