ENHANCING ENGLISH READING COMPREHENSION SKILLS FOR BUSINESS UNDERSTANDING THROUGH THE STAD (STUDENT TEAMS ACHIEVEMENT DIVISIONS) TECHNIQUE AMONG SECOND-YEAR LOGISTICS STUDENTS

Abstract

The purposes of this research were to 1) Compare the learning outcomes of English reading comprehension skills in business on pre-test and post-test by using cooperative learning with the STAD technique on second-year Logistics students and 2) Examine second-year Logistics students’ satisfaction towards enhancing English reading comprehension in business through cooperative learning with the STAD technique. The participants in this study were 26 second-year Logistics students at Kamphengphet Rajabhat University Maesot in the second semester of the 2024 academic year, who were chosen by the purposive sampling method. The research instruments were: 1) 54-Item achievement pre- and post-test of English reading comprehension skills in business; 2) 13 Topics of English reading comprehension handouts and exercises; and 3) A satisfaction questionnaire regarding the development of English reading comprehension skills in business cooperative learning with the STAD technique. Moreover, the statistics used for data analysis in this study included mean ( ), standard deviation (S.D.), and t-test (dependent sample). The research findings indicated that; 1) The average score of learning outcome on the students’ English reading comprehension skills in business using cooperative learning with the STAD technique on the post-test was higher than the pre-test with 38.84 and 27.64 respectively. 2) The students’ satisfaction with developing their English reading comprehension skills in business through cooperative learning with the STAD technique was high (  = 4.45).