MOTIVATION FACTORS INFLUENCING EMPLOYEE LOYALTY AT CAPRIC (THAILAND) CO., LTD.

Abstract

The objective of this research was to study employee motivation, employee loyalty, motivational factors influencing employee loyalty, and supportive factors affecting employee loyalty. This study employed a quantitative research methodology. The sample group consisted of 189 permanent employees of Cabric (Thailand) Co., Ltd., selected through purposive sampling. The research instrument used was a questionnaire. Data were collected using the questionnaire, and statistical analyses included percentage, mean, and multiple regression analysis.The findings revealed that the majority of employees were female, aged 30 years or younger, held an educational level below a bachelor's degree, and were in officer-level positions, primarily working in the warehouse and logistics department. Most had a monthly income of less than 15,000 baht and had work experience of 1 to 3 years. Employee motivation—regarding job characteristics, achievement, responsibility, recognition, and career advancement—was, overall, rated at a highly significant level. Overall employee loyalty was rated at a high level of agreement. Motivational factors—specifically job characteristics, recognition, and career advancement—had a statistically significant effect on employee loyalty at the .05 level. Supportive factors were also found to be highly important overall and had a statistically significant influence on employee loyalty at the .05 level.