NEWS EXPOSURE, KNOWLEDGE, UNDERSTANDING, OPINIONS AND NEEDS OF THE PEOPLE PROMOTING TOURISM OF KHAO KHRAM, BAN NA SUB - DISTRICT, SRINAGARIN DISTRICT PHATTHALUNG

Abstract

This research aims to study the exposure to community tourism news, knowledge and understanding of community tourism, opinions on community tourism, needs for community tourism promotion and management, and compare the knowledge, understanding, opinions and needs for community tourism promotion with demographic characteristics and the exposure or awareness of community tourism news of the people of Ban Khao Kram, Ban Na Subdistrict, Srinakarin District, Phatthalung Province. This research is quantitative research. The population is people living in Ban Khao Kram Community, Village No. 4, Village No. 10, totaling 379 households. The sample group is people from Ban Khao Kram Community, Ban Na Subdistrict, Srinakarin District, Phatthalung Province, totaling 126 people, selected by simple random sampling. The research instrument is a questionnaire. Data collection is done using a questionnaire created using Kuder - Richardson's KR - 20, with a reliability of 0.83. The statistics used in the research and data analysis are frequency, percentage, mean and standard deviation. Analytical data analysis. The research results found that most people who are exposed to community tourism news had a good level of knowledge and understanding. They had opinions on the importance, benefits or impacts of community tourism at a very good level in all 4 aspects: economy, society, culture, environment and participation. In addition, there is a need to promote community tourism in terms of developing human potential, tourism resources, and participation in management. In terms of relationships, although the sample groups have different demographics, their knowledge, opinions, and needs for community tourism are not different. However, exposure to news from the mass media has significantly different knowledge and understanding from the group that has never been exposed to news.