INSTRUCTIONAL DESIGN FOR MODERN LEARNERS USING A PRODUCTION-BASED APPROACH IN COLLABORATION WITH COMMUNICATION ARTS PROFESSIONALS FOR PUBLIC DISSEMINATION

Abstract

Teaching management for modern learners involves creative learning design that transforms challenges into opportunities for developing essential future career skills, with instructors serving as advisors. This academic article presents an instructional design for modern learners using a collaborative production approach with communication professionals for public dissemination, implemented in the Bachelor of Communication Arts program, Faculty of Management Sciences, Songkhla Rajabhat University. The approach was applied in a Digital Audio Media Production course through real-world practice via cooperation among three organizations: Thai Radio and Television Journalists Association, Thai PBS Podcast, and Songkhla Rajabhat University Educational Radio Station. The methodology employs problem-based active learning, utilizing competition assignments or public dissemination projects as learning foundations, with systematic evaluation conducted in three stages: self-assessment, instructor evaluation, and expert committee assessment. This approach generates beneficial outcomes in three dimensions: 1) Student outcomes: Developing professional skills and preparing students for career readiness. 2) Instructor outcomes: Enhancing learning management effectiveness aligned with professional standards and 3) Network outcomes: Establishing cooperation between educational institutions and professional organizations, connecting education with current labor market demands. This instructional design approach not only prepares students to adapt and work effectively in real-world contexts but also fosters collaboration between educational institutions and professional sectors, which serves as a crucial foundation for long-term educational quality development.