AN ANALYSIS OF FACTORS INFLUENCING ENTREPRENEURIAL SUCCESS IN EMPOLOYEE OPERATIONAL PLINNING WITHININ PLASTIC PACKAGING FACTORIES IN CHONBURI PROVINCE

Abstract

This study aims to investigate the factors affecting the success of operational planning among employees in a plastic packaging factory in Chonburi Province. A questionnaire was used as a data collection tool. The sample consisted of employees from the plastic packaging factory in Chonburi Province, with a sample size of 390 calculated using Taro Yamane’s formula. The statistical methods used for data analysis included percentage, mean, standard deviation, correlation coefficient analysis, and hypothesis testing through multiple regression analysis. The results showed that most respondents were male, aged between 41–50 years, held a bachelor's degree, and had 6–10 years of work experience. The analysis of the factors influencing the success of plastic packaging entrepreneurs in employee operational planning revealed that, overall, these factors were rated at a high level. Correlation coefficient analysis of operational planning in Chonburi Province indicated a statistically significant positive correlation. The results from the multiple regression analysis of factors affecting the success of plastic packaging entrepreneurs in operational planning showed that the multiple correlation coefficient was 0.434, which is statistically significant at the 0.05 level. Regarding work quality, there is a need to develop planning processes that focus on meeting customer requirements and establish product quality inspection standards. In terms of methods, the emphasis should be on planning appropriate production processes and management systems using modern technology and techniques, and developing streamlined management approaches to reduce unnecessary complexity. As for work progress, the implementation of a system to monitor progress is essential.