FACTORS AFFECTING THE DECISION TO CHOOSE THE SERVICE OF SECURITY PUN GUARD 2022 CO., LTD

Abstract

This research aimed to 1) study the factors affecting the decision to choose the service of Pan Guard 2022 Co., Ltd. and 2) compare the level of factors affecting the decision to choose the service of Pan Guard 2022 Co., Ltd. It is a quantitative research. The population used in the study is the service users of Pan Guard 2022 Co., Ltd. The sample group is 100 people. A questionnaire was used as a measurement tool and data collection. The analysis was done using descriptive statistics, including frequency, mean, and standard deviation. The mean test with t-test and One-way ANOVA. The results of the research found that the employees are male, aged 41-50 years, with a bachelor's degree, and are members of the hiring committee of the agency in the single-family home village. Factors affecting the decision to choose the service of Pan Guard 2022 Co., Ltd. were at a high level overall. The first factor was product, followed by personnel, efficiency and quality, service process, and price, respectively. The results of the comparison of the factors affecting the decision to choose the service of Pan Guard 2022 Co., Ltd. found that the factors of product, price, personnel, service process, and efficiency and quality were different. The service users' decision to choose to use the services of Pan Guard 2022 Security Company Limited was not significantly different at the 0.05 level. The hypothesis testing found that the personal factors of the service users of Pan Guard 2022 Security Company Limited with different genders, ages, education levels, and departments had opinions on the decision to choose to use the service overall, not significantly different at the 0.05 level.