THE DEVELOPMENT OF THE GRASSROOTS COMMUNITY ECONOMY AT BAN HUAI YAENG FARMER OCCUPATIONAL GROUP, THA PRACHA SUBDISTRICT, CHA-UAT DISTRICT, NAKHON SI THAMMARAT PROVINCE

Abstract

This research aimed to 1) study the development of the grassroots economy of the agricultural occupation group in Ban Huai Yaeng, Tambon Tha Pracha, Amphoe Cha-uat, Nakhon Si Thammarat Province, and 2) study the recommendations on the guidelines for the development of the grassroots economy of the agricultural occupation group in Ban Huai Yaeng. The research method used a mixed-method research. The qualitative research used a structured interview with 17 key informants. The quantitative research was conducted by selecting 6,088 people from the questionnaire. The Crazy and Morgan table was used to select 363 samples. The qualitative analysis used descriptive techniques. The quantitative analysis used percentage, mean () and standard deviation (S.D.) statistics. The research results found that 1) The development of the grassroots economy of the agricultural occupation group in Ban Huai Yaeng, Tambon Tha Pracha, Amphoe Cha-uat, Nakhon Si Thammarat Province, in all 5 dimensions, had an overall average value at a high level (  = 4.00). When considering each aspect in order of average value from highest to lowest, it was found that the aspect of skills development and training The average score was at a high level ( = 4.23), followed by economic infrastructure creation ( = 4.16), innovation support ( = 3.98), public relations ( = 3.87), and partnership and network creation, which had a low average score ( = 3.74) 2) Recommendations for the development of the grassroots community economy of the agricultural career group in Ban Huai Yaeng, Tha Pracha Subdistrict, Cha-uat District, Nakhon Si Thammarat Province should promote a strong infrastructure to support development. In terms of networks, cooperation with various organizations should be created to expand potential. Support for innovation should focus on creating new things to stimulate development. Public relations should be in various forms to clearly reach the target group.