MAINTAINING LOCAL POLITICAL CANVASSERS

Abstract

This academic article aims to explore the concepts and principles underlying the maintenance and retention of local political canvassers. Canvassers are individuals or groups within a community who possess influence and the ability to persuade voters to support specific electoral candidates. They play a pivotal role in shaping electoral outcomes by engaging with voters, disseminating political information, conveying community demands to candidates, and enhancing the candidate's public image. The concept of sustaining canvassers can be explained through three key ideas: 1) Establishing professional communication intermediaries – Canvassers function as effective messengers between candidates and the public. To fulfill this role, they must possess strong communication and persuasion skills, as well as a deep understanding of the local socio-political context, ensuring messages are targeted, credible, and well-received. 2) Fostering honesty and loyalty – Trust and loyalty form the foundation of stable and enduring relationships. A canvasser who remains honest and loyal to a candidate and is trusted by the community is more likely to maintain long-term voter support. 3) Maintaining continuous engagement – Sustaining canvassers requires ongoing interaction and mutual support beyond election periods. Regular involvement strengthens long-term political bonds and builds sustainable influence. The article also outlines three core principles for maintaining canvasser relations: 1) Reciprocal relationships – Encouraging mutual benefit and a sense of value in the collaboration; 2) Closeness and direct communication – Reducing information distortion and enhancing trust; and 3) Appropriate incentives – Providing access to opportunities or resources within the community to encourage continued participation. These concepts and principles form the essential foundation for effectively managing canvassers within the local political system.