PROMOTING LOCAL LEADERSHIP OF KHAO PHANG KRAI SUBDISTRICT ADMINISTRATIVE ORGANIZATION, HUA SAI DISTRICT, NAKHON SI THAMMARAT PROVINCE

Abstract

This research article aims to study: 1) The level of local leadership of the Khao Phang Khrai Subdistrict Administrative Organization, Hua Sai District, Nakhon Si Thammarat Province; and 2) Guidelines for promoting leadership of the Khao Phang Khrai Subdistrict Administrative Organization, Hua Sai District, Nakhon Si Thammarat Province. This is a quantitative research. The study population consisted of 6,370 residents of Khao Phang Khrai Subdistrict. The sample size was determined according to Krejcie and Morgan’s table, resulting in a sample of 364 participants. The research instrument was a questionnaire. Data were analyzed using percentage, mean, and standard deviation. The research findings revealed that: 1) The overall level of promoting local leadership of the Khao Phang Khrai Subdistrict Administrative Organization was at a high level in all aspects. Ranked from highest to lowest mean scores, the aspects were: good human relations (highest), followed by initiative, morality and ethics, management, and personality (lowest), respectively. 2) Guidelines for promoting local leadership include: local leaders should adapt to society, listen to public opinions, and regularly visit the people; leaders should develop vision, foster trust, be kind, patient, forgiving, free from envy, and provide rewards to boost morale; they should be honest, responsible, abide by laws and regulations, avoid misconduct, act with transparency and accountability, decentralize authority, reduce bureaucratic procedures, use resources efficiently, uphold morality, and promote policies aligned with local contexts to ensure that administration responds both to central directives and to the needs of local communities. If mechanisms to promote local leadership are not urgently developed, there may be risks to the efficiency of local administration