UPGRADING LOCAL KNOWLEDGE INNOVATION IN CREATIVE TOURIS MANAGEMENT KRUNG CHING MOUNTAINS, NOPPITAM DISTRICT, NAKHONSITHAMMARAT PROVINCE

Abstract

The research aims to 1) study the general conditions, problems and obstacles in creative tourism management of the Krung Ching mountain community and 2) develop local wisdom innovation in creative tourism management through community participation. 3) Create a network to enhance local wisdom innovation in creative tourism management in the Krung Ching mountain community, Nopphitam District, Nakhon Si Thammarat Province. Qualitative research study with participatory action. The tools are in-depth interviews. The informants are government sector, tourism operators, and tourists. The focus group is government sector, tourism operators. Analyze thematic, content-based and operational data by observing community leaders and community committees. The research results found that 1) the context of the area is important in tourism management because the community and tourists must work together to create impressive and engaging activities. They must work together to create a good environment for both physical and mental health. However, there are problems in using chemicals in durian orchards. The community needs modern technology. Tourists are interested in local wisdom in food and tie-dyeing. 2) Results of the development of local wisdom innovation in creative tourism management through the participation of the Krung Ching mountain community, Nopphitam District, Nakhon Si Thammarat Province In terms of developing skills from local wisdom, it is at a very good level. In terms of creating shared experiences between tourists and homeowners, it is at a very good level. In terms of building mutual bonds, it is at a very good level. In terms of creating good health and safety, it is at a very good level. 3) The government network plays a role in setting guidelines for driving tourism. The private sector supports tourism activities to be consistent with the community. The public sector plays a role in generating income and improving the quality of life