PERCEPTION LOCAL POLITICS OF THE PEOPLE OF SINGBURI PROVINCE

Abstract

This article aimed to 1) study the perception of local political of the people in Singburi Province and 2) compare the perception of local political of the people in Singburi Province classified by personal factors. The research design was quantitative research. The population used in this study was 183,985 people in Singburi Province. A sample of 400 people was obtained from Taro Yamane's ready-made tables. The sampling method was accidental sampling. The tool used in this study was a questionnaire. The statistics used for data analysis included frequency, percentage, mean, standard deviation, and hypothesis testing with F-value and t-value. The research results found that 1) overall, the perception of local political of the people in Singburi Province was at a moderate level. When considering each aspect from highest to lowest, new media was at a high level, with LINE being the most popular platform. Specialized media was at a moderate level, with billboards and posters being the most used, both at a high level. Personal media was also at a moderate level, with family-based local political awareness ranking highest, at a high level. Local mass media was at a moderate level, with public address systems being the most utilized, also at a high level. 2) In comparing the perception of local political of the people in Singburi Province classified by personal factors, it was found that there were no significant differences based on gender, age, or occupation. However, individuals with different educational levels showed significant differences in political perception at the .05 level