THE PROMOTING OF THE FOUR SAPPAYA PRINCIPLES FOR BUDDHIST TOURISM MANAGEMENT AT MAHATHAT VAJIRAMONGKOL TEMPLE (BANGTHONG TEMPLE), NA NUEA SUBDISTRICT, AO LUEK DISTRICT, KRABI PROVINCE

Abstract

This research paper aims to: 1) To examine the concepts of Buddhist-oriented tourism management at Wat Mahathat Wachiramongkol (Wat Bang Thong), Na Nuea Subdistrict, Ao Luek District, Krabi Province; 2) To study the principle of the Four Sappaya in Buddhism; and 3) To promote the application of the Four Sappaya for the management of Buddhist-oriented tourism at Wat Mahathat Wachiramongkol (Wat Bang Thong), Na Nuea Subdistrict, Ao Luek District, Krabi Province. This study employed a qualitative research methodology, focusing on documentary analysis and in-depth interviews. Key informants consisted of 20 participants, including monks, temple administrators, temple committee members, community leaders, and local residents. The findings were presented in a descriptive narrative form. The research results revealed the following: 1) The concept of Buddhist-oriented tourism management at Wat Mahathat Wachiramongkol (Wat Bang Thong) constitutes a significant activity that has brought about economic, social, and cultural transformations. These changes have contributed to job creation, career development, and income distribution within the local community. 2) The principle of the Four Sappaya in Buddhism provides guidelines for selecting suitable and supportive environments conducive to the practice of Dhamma. This encompasses appropriate dwellings, wholesome companionship, favorable climate, access to food and medicine, as well as association with virtuous and wise individuals. Such conditions enable practitioners to cultivate their potential and attain wholesome qualities, leading ultimately to the realization of the Path, Fruition, and Nibbana. 3) The promotion of the Four Sappaya in the management of Buddhist-oriented tourism at Wat Mahathat Wachiramongkol (Wat Bang Thong) serves as a model for fostering religious tourism. This approach encourages visitors who come to the temple for merit-making, worship, and appreciating sacred sites to develop faith and a willingness to embrace Buddhist teachings, thereby enhancing their spiritual and intellectual development