AN APPLICATION OF SAPPĀYA TO PROMOTE TOURISM OF KIRIWONG COMMUNITY, LANSAKA DISTRICT, NAKHON SI THAMRARAT PROVINCE

Abstract

This research paper aims to: 1) To study the concept about Tourism of Kiriwong Community, Lansaka District, Nakhon Si Thamrarat Province. 2) To investigate the Sappāya principle in Buddhism. and 3) To apply the Sappāya principle to promote tourism of Kiriwong Community, Lansaka District, Nakhon Si Thamrarat province. This is a qualitative research by analyzing qualitative data collected from various data collection methods, categorizing and separating issues, analyzing content together with considering the consistency with the local situation, including community leaders, tourism operators, public representatives, and tourist representatives, totaling 20 people. The research findings reveal the following: 1) Tourism in Khiriwong community is a mode of trip to see nature as a relaxation, important things in Buddhism including practicing Buddhist activities to develop the body, emotions, mind, merit making, worshiping Buddha, and mind development. As for foreigners, they travel to see nature, traditions, cultures, and visiting ancient sites, antiques, and various Buddhist art works. Some foreigners are interested in traveling to practice Dhamma 2) The Sappāya principles are Dhamma for living together in a suitable and supportive place: 2.1) Āvāsasappāya, which is the area within the temple, 2.2) Āhārasappāya, appropriate food and drink, 2.3) Puggalasappāya, people who are the abbot, monks, novices and laypeople in the temple, and 2.4) Dhammasappāya, which is conversation and practice, which help support and promote the development of quality of life and 3) The application of the Sappāya principles to promote community tourism helps improve tourism management by emphasizing harmony with nature and local culture. Therefore, there should be proper planning, improvement, and preparation to accommodate tourists in order to create sustainability for tourism in Khiriwong community and link to tourism development at the provincial and national levels.