THE APPLICATION OF DIGITAL TECHNOLOGY IN THAILAND’S PUBLIC SECTOR ADMINISTRATION: A STUDY OF THAILAND'S DIGITAL GOVERNMENT POLICY

Abstract

This research article aims to: 1) examine the Thailand Digital Government policy and approaches to applying digital technology in Thailand’s public administration; 2) analyze the implementation of government agencies involved in the utilization of digital technology under the Thailand Digital Government policy; and 3) identify the key factors contributing to
the successful implementation of the Thailand Digital Government policy within the Thai context. This study employs a qualitative research methodology, focusing on data collected from 20 key informants who are executives of local administrative organizations selected through purposive sampling. The inclusion criteria specified that participants must 1) hold executive positions within their respective organizations, and 2) possess decision-making authority in policy formulation. Research instruments include in-depth interviews, observations, and field notes. The findings reveal that: 1) the Thailand Digital Government policy serves as a crucial framework for enhancing public administration through digital technologies aimed at improving efficiency and the quality of public services. The main operational strategies include the development of centralized data systems, promotion of online services, adoption of AI and Big Data technologies, enhancement of data security, and capacity building for government personnel. 2) The policy implementation still faces several challenges that must be addressed to enhance the efficiency and sustainability of digital technology adoption in the public sector. 3) The success of the Thailand Digital Government policy in Thailand is supported by several enabling factors, such as leadership commitment and skilled personnel. However, obstacles remain in areas such as human resources and digital infrastructure, which must be resolved to achieve sustainable and effective digital governance