QUALITY OF WORK LIFE AFFECTING EMPLOYEE ENGAGEMENT AT PREMIUM THAI BRAND CO., LTD. AND ITS AFFILIATES

Abstract

The objectives of this research were to: 1) examine the quality of work life of employees at Premium Thai Brand Co., Ltd. and its affiliated companies; 2) investigate employee organizational commitment at Premium Thai Brand Co., Ltd. and its affiliated companies; 3) compare employee organizational commitment classified by personal demographic characteristics; and 4) analyze the effect of quality of work life on employee organizational commitment at Premium Thai Brand Co., Ltd. and its affiliated companies. The sample consisted of 83 employees, selected using a questionnaire as the research instrument. The data were analyzed using descriptive statistics, including percentage and mean, as well as inferential statistics comprising t-test, F-test (One-way ANOVA), and multiple regression analysis. The results revealed that the overall quality of work life of employees at Premium Thai Brand Co., Ltd. and its affiliated companies was at a very high level. In addition, employee organizational commitment was found to be at a high level of agreement. When comparing organizational commitment based on personal characteristics, the majority of respondents were male, aged 21 - 30 years, held a bachelor’s degree, were single, occupied operational-level positions, had less than one year of work experience, and earned an average monthly income of 30,001 - 40,000 baht. Furthermore, the findings indicated that differences in personal demographic factors did not result in statistically significant differences in organizational commitment among employees of Premium Thai Brand Co., Ltd. and its affiliated companies. However, quality of work life was found to significantly influence employee organizational commitment at the .05 level of statistical significance.