ZOO BUSINESS ADMINISTRATION: CASE STUDY OF A PRIVATE ZOO BUSINESS IN BANGKOK

Abstract

The private zoo business in Bangkok is still open for business however they are facing smaller number of visitor resulting in reducing of income therefore the researcher will conduct this research. The objectives of this research are 1) to study zoo business administration-case study of a private zoo business in Bangkok; 2) to study the satisfaction of zoo service users-case study of a private zoo business in Bangkok. The method of conducting research is a mixed method, the qualitative method using in-depth interviews—the informants are general managers and employees of a private zoo, and quantitative reserve method using questionnaires with the general public who came to use the service in a private zoo in Bangkok, sample size 400 people. The research found that 1) on the personnel management, the rate of manpower was planned to be sufficient to provide services under the supervision of personnel; 2) on the budget, there was a plan in advance for budget spending, enabling quick disbursement; 3) Materials and equipment, using quality materials, modern equipment and have a team of maintenance technicians to take care of all the time to be able to use continuously and safely; 4) Management, there is a division of work, such as the management department, the personnel department, the financial department, marketing and public relations department and general staff, etc. The satisfaction of the zoo service, users found that the service process was satisfied 77.10% and 22.90% dissatisfied, followed by the service provider 75.30% satisfied and 24.70% dissatisfied. In terms of facilities, 74.40% were satisfied and 25.60% were dissatisfied. The test results showed that the statistical significance was at p< .05. The benefits of this research, zoo business management can use to improve the management of the business in order for the service user to be satisfied and come back to use the service again to generate more income for the business.