The Affect Mechanism of AI Strategic Orientation on Aerospace Industry Enterprise Innovation Agility

Li Lei; Chuensumon  Bunnag; Yalin  Pang; Xiaojuan  Zhang; Ke Zhang

Authors

Li Lei International College, Mahanakorn University of Technology, Thailand
Chuensumon Bunnag International College, Mahanakorn University of Technology, Thailand
Yalin Pang College of Electronic and Electrical Engineering, Zhengzhou University of Science and Technology, China
Xiaojuan Zhang International College, Rattana Bundit University, Thailand
Ke Zhang Chinese International College, Dhurakij Pundit University, Thailand

Keywords:

AI Strategic Orientation, Innovation Agility, Collective Intelligence, Sustainable Leadership

Abstract

Today, artificial intelligence technology determines the efficiency and sustainable development of corporate innovation, with AI strategic orientation closely linked to an enterprise's capacity for rapid and precise implementation of innovative outcomes. Consequently, this study employs knowledge management theory to investigate the relationship between AI strategic orientation and innovation agility within aerospace industry enterprises in Xi'an city, Shaanxi Province, China. It further examines the mediating role of collective intelligence and the moderating effect of sustainable leadership. Conducted in January 2026, this study employed purposive sampling and virtual questionnaires to collect data from employees across 19 aviation enterprises in Xi'an city, Shaanxi Province, China. A total of 1,039 valid questionnaires were received (yielding an 86.58% response rate). Utilising quantitative research methods, statistical techniques including correlation, mediation, moderation, and mediational moderation were applied to test the hypotheses. The results showed that the AI strategic orientation was positively correlated with innovation agility, and collective intelligence had a mediating effect, and sustainable leadership moderates the direct effect of AI strategic orientation on collective intelligence, and the indirect effects of sustainable leadership on collective intelligence through innovation agility within aerospace industry enterprises in Xi'an city, Shaanxi Province, China.

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