Vol. 2 No. 2 (2022): January-June, 2022

Articles

• Study on the Interaction between Regional Security Norms and National Form in Southeast Asia: An Intervention Cost Analysis

  Yuhong Li, Manna Zhang, Zhanghang Zhu

  1-16

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• The Influence of Anchor Characteristics and Information Quality on Brand Loyalty: Exploring the Effects of Cognitive Needs and Brand Attachment

  Jiahang Peng, Chun-Shuo Chen

  17-31

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• The Impact of Short Video Content Marketing on Customer Citizenship Behavior: Exploring the Different Roles of Perceived Value, Product Involvement, and Internet Word of Mouth

  Junmeng Hu, Chun-Shuo Chen

  32-48

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• Resilience Mediates the Relationship between Hope and Subjective Well-being: Applying of Broaden-and-Build Theory of Positive Emotion in the Chinese Cultural Context

  Mofang Cheng, Shengen Li, Yufen Wei

  49-59

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• Construction of the Model of Factors Affecting Chinese College and University Students’ Learning Behavior during the COVID-19 Pandemic

  Wang Ning, Zeng Lin, Zeng Tao, Qiao Jing, Minghao Song

  60-72

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• A Self-Report on the Factors Determining the Stress Levels of Chinese Graduate Students Studying Abroad in Thailand

  Li-Wei Wei, Chuan-Chi Chang

  73-81

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