GUIDELINES FOR SUSTAINABLE DEVELOPMENT OF COASTAL AREAS IN THE AREA OF CHA-AM MUNICIPALITY, PHETCHABURI PROVINCE

Abstract

 The objectives of this research were 1) to study the level of sustainable coastal area development, 2) to compare opinions towards sustainable coastal area development. Classified by personal characteristics, 3) to study factors in coastal area development that have causal relationship with sustainable coastal area development, and 4) to study guidelines for sustainable coastal area development. The sample consisted of 391 people living in coastal communities in Cha-am municipality and 17 key informants. The instrument used for data collection was a questionnaire. and in-depth interviews Data were analyzed by percentage, mean, and standard deviation. T test one-way variance Multiple regression and content analysis.

Research results: 1) sustainable development of coastal areas the overall level is moderate. 2) Personal characteristics such as gender, age, educational level and occupation had different opinions towards sustainable coastal area development. 3) Factors in coastal area development were at a moderate level. Development Awareness community leader government support There is a causal relationship with sustainable coastal development. with statistical significance at the 0.001 level and 4) the sustainable coastal area development guidelines found that people in the community should be encouraged to participate in development. There should be initial search and analysis of coastal problems in the area. The landscape along the beach should be improved. Including the community should be made to listen to the opinions of the people.