STRATEGIES FOR ENHANCING THE CAPABILITY OF EXPORTERS FROM THAILAND TO SOUTH KOREA
คำสำคัญ:
Export strategy, Capability of exporters, Exporting from Thailand to South Koreaบทคัดย่อ
This research aims to 1) study the capability of exporters to export products from Thailand to South Korea, and 2) study the strategies that affect the ability of exporters to export products from Thailand to South Korea. This research is quantitative. Data were collected using a questionnaire from 351 Thai exporters who exported products from Thailand to South Korea. Data were analyzed using frequency, percentage, mean, standard deviation, Pearson's product-moment correlation coefficient, and multiple regression.
The results found that 1) The overall capability of exporters is at the highest level; 2) Strategies that affect the capability of exporters include supporting SMEs (X4), reducing trade barriers (X5), promoting education and workforce development (X7), promoting investment (X8), using e-commerce platforms (X10), and cooperating in research and development (X11). These strategies can predict 54.1 percent of the capability of exporters. The forecasting equation for the capability of exporter (Yβ) is as follows: Yβ = .106(X4) + .359(X5) + .352(X7) + .489(X8) + .438(X10) +.189(X11).
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