THE INFLUENCING FACTORS OF INNOVATION PERFORMANCE OF CHINESE MSMEs IN THE INTERNET INDUSTRY BASED ON AMO THEORY MODEL - A CASE STUDY OF HENAN PROVINCE
คำสำคัญ:
Internet industry, MSMEs, innovation performanceบทคัดย่อ
This research article aims to explore factors influencing innovation performance in China's Internet MSMEs, focusing on Henan Province. A random online survey of 401 grassroots employees in Henan's Internet MSMEs reveals key insights: employee innovation motivation and ability significantly impact enterprise innovation performance, with enhanced ability boosting motivation. An organizational innovation atmosphere moderates the relationship between employee ability and enterprise performance, highlighting employees' central role in innovation. Findings confirm that leveraging employee-side factors motivation, ability, and innovation atmospheres offers theoretical and practical guidance for MSMEs. By focusing on these elements under resource constraints, Internet MSMEs can achieve breakthroughs in competitive markets through targeted innovative reforms.
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