AN ANALYSIS OF FACTORS CORRELATED WITH POLITICAL CONFLICT DE-ESCALATION AND PUBLIC TRUST: BUILDING COMMUNITY RESILIENCE IN DIN DAENG DISTRICT, BANGKOK

Abstract

This research article aimed to: 1) examine the levels of public perception of hate speech and digital literacy through social media; 2) investigate the levels of political conflict reduction and community trust building; and 3) analyze the relationships between the perception of hate speech, digital literacy, political conflict reduction, and community trust building among residents of Din Daeng District. This study employed a quantitative research design. The sample consisted of 400 residents of Din Daeng District aged 18 years and over who regularly used social media, selected through purposive sampling. The research instrument was a questionnaire. Data were analyzed using frequency, percentage, mean, standard deviation, and Pearson's product-moment correlation coefficient. The findings revealed that: 1) respondents demonstrated high levels of perception of hate speech on social media and digital literacy, indicating their ability to recognize content that may contribute to political conflict and to use digital media appropriately; 2) political conflict reduction and community trust building were also at high levels, with respondents placing importance on respecting differing opinions and coexisting peacefully despite political differences; and 3) the perception of hate speech and digital literacy were positively correlated at a low level with political conflict reduction and community trust building, with statistical significance. These findings suggest that both factors contribute to promoting social harmony and community trust, although the results differed from the initial hypothesis, which predicted a negative relationship