INFLUENCERS QUALIFICATIONS FROM THE PERSPECTIVE OF BUDDHIST INNOVATION IN THE SOCIAL MEDIA ERA

Abstract

This academic article aims to present perspectives on the qualities of social media influencers through the lens of Buddhist innovation in the digital age. By creating content across digital platforms such as TikTok, YouTube, and Facebook, influencers serve to decode and propagate the teachings from the Enlightenment of the Buddha who the one is enlightened on “Kamma” (Karma) derived from the Lord Buddha. From reviewing studies, collecting and analyzing data from the Tripitaka and news through applications. The results of the study found that acting as a good Buddhist follower (Buddhaparisa) and a credible role model requires influencers to develop wisdom through practicing Dhamma.The wisdom in the spiritual path, which is different from worldly wisdom, based on the Four Virtues Conducive to the Growth of Wisdom (Paññāvuḍḍhi - dhamma), which comprise: 1) Sappurisasaṁseva associating with reliable sources of knowledge.From selecting and referencing a trustworthy source of knowledge (Sourcing), such as the Vinaya, the Tripitaka, and the teachings of virtuous people or religious experts., 2) Saddhammassavana , Media awareness (media literacy )means paying attention to the news, diligently and regularly searching for information about Dhamma, so that you can filter out pure information from fake news. receiving and listening to news and information,
3) Yonisomanasikāra learning to be sensible, analyzing and connecting thoughts to reach the truth, knowing how to observe, think, consider, and trace connections to find the truth and make use of the information being shared., and 4) Dhammānudhammapatipatti Taking action in line with principles across all elements of the system, including principles, methods, and goals. This process constitutes a systematic Buddhist innovation for intellectual development, enhancing influencers’ capacity ,it means the Power of Influence that how to Leverage Influence for success to communicate the Dhamma effectively to online communities and driving Thai society toward a truly virtuous way of life, to be good way to live.