PROCESS OF CREATING VALUE FOR HONEY SOAP PRODUCTS IN THE COMMUNITY A CASE STUDY : BAN KHUAN THIA COMMUNITY ENTERPRISE GROUP VILLAGE, NANGLONG SUB-DISTRICT, CHA UAT DISTRICT, NAKHON SI THAMMARAT PROVINCE THAILAND

Abstract

This research The objective is to study the process of creating value added. Problem conditions from the value-added process And ways to promote the marketing of honey soap products in the community: a case study of Ban Khuan Thia Community Enterprise, Nang Long Subdistrict, Cha-uat District, Nakhon Si Thammarat Province Thai land By using qualitative research methods

            The result is found that

            1.The process of creating added value of honey soap products in the community: a case study of Ban Kuan Thia Community Enterprise, Nang Long Subdistrict, Cha-uat District, Nakhon Si Thammarat Province Found that there are 6 important value added processes as follows 1) Create product Thai land diversification 2) Affordable price to cover more customer groups 3) Various products are being distributed, such as distribution booths And online etc. 4) Design the package to be beautiful, modern 5) There are rules for coexistence 6) Use genuine honey Is the main ingredient of the product

1. The problems of the process of adding value to honey soap products in the community, case study: Ban Khuan Thia Community Enterprise Group Nang Long Subdistrict Cha-uat District Nakhon Si Thammarat Province Found that 1) Lack of extension of development from generation to generation 2) Thai land Lack of production skills And marketing. 3) There should be more budget support agencies.

            3. Guidelines for promoting honey soap marketing in the community: a case study of Ban Khuan Thia Community Enterprise Nang Long Subdistrict Cha-uat District, Nakhon Si Thammarat Province Found that  1) There are guidelines for promoting from the state 2) Online sales promotion Thai land 3) Advertising via online media 4) Developing services 5) Quality control of products 6) Supporting the use of community products 7) Promoting exchange of knowledge