POSITIVE IMPACT OF SOCIAL MEDIA USE AMONG UNIVERSITY STUDENTS IN HAINAN

Abstract

This research aims to study the positive impacts of social media use among university students in Hainan Province, and to examine the relationship between personal characteristics and the positive effects of social media use among university students in Hainan Province, using a quantitative research approach.  Data was collected from university students in Hainan Province using quota sampling. Taro Yamane's formula was used to obtain a sample group of 400 people. The statistics used for data analysis included frequency, percentage, mean, and standard deviation. Hypothesis testing was conducted using T-test and F-test and Pearson correlation analysis. The research found that the positive impacts of social media use among university students in Hainan Province were overall at the highest level, with an average of 4.26 It also found that students' personal characteristics were significantly related to the positive impacts of social media use on students' learning development, social development, convenience in using social media, and utilization of social media, with statistical significance at the 0.05 level. In summary, social media can directly create positive effects on students. The findings of this research can be applied to promote the beneficial use of social media in various aspects of universities in Hainan Province, particularly in publicizing teaching and learning activities, building a positive university image, and communicating effectively with students