FACTORS INFLUENCING THE PRESERVATION OF THAI SPORTS CULTURE THROUGH THE PERFORMANCE OF KEETA MUAY THAI AMONG SECONDARY SCHOOL STUDENTS UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE IN CHONBURI AND RAYONG PROVINCES

Abstract

This quantitative research aimed to study the relationships and develop a predictive equation for the preservation of Thai sports culture through the performance of Keeta Muay Thai among students under the Secondary Educational Service Area Office in Chonburi and Rayong provinces. The sample consisted of 150 students from the Secondary Educational Service Area Office in Chonburi and Rayong in the academic year 2025, selected using multistage sampling. The research instrument was a questionnaire. The statistical methods used for data analysis included mean, standard deviation, and Pearson’s correlation coefficient and stepwise multiple regression analysis. The research findings revealed that: 1) The level of factors including teaching Muay Thai in the classroom, participation in Muay Thai conservation activities in schools, attitudes toward Muay Thai conservation, school administrators' policies on Muay Thai conservation, and media and public relations for Muay Thai conservation were all at a high level. 2) The preservation of Thai sports culture through the performance of Keeta Muay Thai among students under the Secondary Educational Service Area Office in Chonburi and Rayong Provinces was overall at a high level. 3) All factors had a positive relationship with the preservation of Thai sports culture through the performance of Keeta Muay Thai at a statistical significance level of 0.01. 4) Factors that significantly influenced the preservation of Thai sports culture through the performance of Keeta Muay Thai at a statistical significance level of 0.01 were: teaching Muay Thai in the classroom (β = 0.38), participation in Muay Thai conservation activities in schools (β = 0.36), and media and public relations for Muay Thai conservation (β = 0.25), All three factors together could predict 75.60 percent of the preservation of Thai sports culture through the performance of Keeta Muay Thai.