Buddhist Entrepreneurial Leadership Innovation and Its Impact on Employee Happiness at Work: A Case Study of the Comprehensive Health and Beauty Supplement Manufacturing Business of SCG GRAND Co., Ltd. and Its Affiliates
บทคัดย่อ
This study explores the impact of Buddhist-inspired Innovative Leadership on employee job satisfaction within SCG GRAND Co., Ltd., a company specializing in the manufacturing of dietary supplements, health, and beauty products. The research integrates Buddhist leadership principles, including the Four Bhāvanās (Sīla, Kāya, Citta, and Paññā) and emphasizes the holistic development of employees through morality, physical well-being, mental well-being, and wisdom. The study identifies key factors influencing job satisfaction, including interpersonal relationships, job security, and the alignment of leadership practices with employee development. Findings suggest that Buddhist-inspired Innovative Leadership significantly enhances job satisfaction by fostering an environment of trust, stability, and mindfulness. The application of these principles leads to higher employee engagement, satisfaction, and organizational success. This research contributes to a deeper understanding of how Buddhist leadership can be applied to modern entrepreneurial settings, offering valuable insights for organizations seeking to integrate ethical leadership and improve employee well-being.
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Copyright (c) 2025 Journal of Liberal Arts Rajamangala University of Technology Phra Nakhonวารสารศิลปศาสตร์ (วังนางเลิ้ง) มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร อยู่ภายใต้การอนุญาตของคณะศิลปศาสตร์ มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร เว้นแต่จะได้รับอนุญาติเป็นอย่างอื่น