The Study of Buying Behavior and Market Conditions of Handicrafts, Wicker Furniture and Home Decorations

Authors

  • Rnagorn Chalisaraphong Burapha Business School, Burapha University
  • Sombat Thomrongsinthaworn Burapha Business School, Burapha University
  • Panadda Chanphet Burapha Business School, Burapha University
  • Piyaprom Somboonsuniti Burapha Business School, Burapha University

Keywords:

woven handicraft products, furniture, home decorations, buying behavior

Abstract

The objectives of this research are: 1) To study the buying behavior of handicraft products such as furniture and home decorations. 2) Study the competitive situation in the market for woven handicrafts, furniture and home decorations in Thailand. 3) Study the characteristics of the target market among consumers who use woven handicraft products such as furniture and home decorations. and 4) Study product design, prices, distribution channels and marketing communications for handicraft products that are in demand among target groups. The sample group is consumers in Bangkok and surrounding areas. Qualitative research using an unknown number of in-depth interviews depends on the completeness of the data. The data collection period was 1 month to find the most consistent opinions on each aspect of the 4P's marketing mix and then analyze and summarize the overall data.

The analysis results found that the behavior of buying woven handicraft products such as furniture and home decorations is now easier for consumers. It can be observed from the behavior of buying products that are popular in shopping malls and the growth in the value of products distributed through online channels. The current market conditions and needs of the furniture and home decoration industry are very competitive due to the expansion of the real estate business.

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Published

2023-12-27

How to Cite

Chalisaraphong, R., Thomrongsinthaworn, S. ., Chanphet, P. ., & Somboonsuniti, P. (2023). The Study of Buying Behavior and Market Conditions of Handicrafts, Wicker Furniture and Home Decorations. Journal for Strategy and Enterprise Competitiveness, 2(6), 49–62. Retrieved from https://so07.tci-thaijo.org/index.php/STECOJournal/article/view/3786

Issue

Vol. 2 No. 6 (2023): September - December

Section

Research Article

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