Vol. 4 No. 11 (2025): May – August

Research Article

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  The Role of Perceived Work Environment on Job Performance: Evidence from Traditional Chinese Medicine Hospital in Northeast China

  Suting Zhu, Jiajia Dong, Xiaoque Chen, Trairong Swatdikun

  1-17

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  A Feasibility Study on Investing in the Extension of the Wheel Delivery Conveyor System at FMA Company Limited

  Chutiman Jariyasin, Kanatnan Thaweewat

  18-33

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  Factors of Success in Video Streaming Platforms: A Case Study on the Marketing Strategies of Netflix, YouTube, and Disney+

  Sarayoot Ratsamee

  34-54

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  An Analysis of Content Marketing’s Impact on Generation Z’s Decision-Making in Banking Services

  Supitchar Tantala, Pranee Eamlaopakdee

  55-72

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  Factors Influencing Consumers' Purchase Decision for Craft Beer Products

  Sutas Yala, Pratsanee Na Keeree

  73-92

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  Determinants Influencing University Students’ Decision-Making in Choosing Restaurant Services Around a Public University in Chanthaburi Province

  Donnaya Watchanapong, Nisarat Jinapan, Tidatip Dokbuaw, Bandit Duangkaew, Decha Phalalert

  93-114

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  Current Situations, Desirable Situations and Needs for Excellent Budget Management of Schools under The Secondary Educational Service Area Office Nong Khai

  Jittinan Chaichat, Suchada Bubpha

  115-133

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  Key Factors Influencing Job Selection Among Generation Z in Thailand

  Keschadaporn Niyomsujarit, Pratsanee Na Keeree

  134-153

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