Vol. 5 No. 14 (2026): May - August

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Published: 2026-08-28

Full Issue

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Research Article

Interpretations of Status Expression in the Purchase Intention of Traditional Silk Apparel as Luxury from Thai Female Consumers

Khoa Dang Nguyen, Armaj Sombunjaroen

1 - 31
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Experiential Marketing Strategies to Enhance the Competitive Edge of X Leisure Farm

He Gao, Noppawan Wisedsind

32 - 56
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Technology Acceptance and Consumer Trust Factors Influencing Online Purchasing Decisions of Plant Hormones in Thailand

Aphitchaya Ruamchit, Natacha Maswichian

57 - 75
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Influences of Social Media Marketing Activities of StadiumTH on Customer Response with Integrated Brand Community and Brand Knowledge as Mediators

Kodchaporn Pratumsuwan, Thongchai Srivardhana, Thirarut Worapishet

76 - 101
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Perception and Access to Carbon Footprint Information Affecting Lifestyle Behaviors of Science Management Faculty, Silpakorn University Students

Siriporn Thitalampoon, Nattawat Thanaphansin, Thanthong Sutibunjong

102 - 131
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Factors Influencing the Behavior and Decision-making of Chinese Tourists Choosing the China-Laos Railway for Southeast Asian Tourism

Zhang Chuan Jun, Piyaphong Supanyo

132 - 154
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A Study of Satisfaction with Logistics Service Quality Affecting the Import Customs Clearance Procedures of Customs Brokers in Khlong Toei Port, Bangkok

chayachot chaleeprom, Ratchadakorn Poohoi

155 - 170
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Supply Chain Management Strategies in the Construction Industry under the New Normal: Addressing Volatility of Material Prices and Labor Shortages

Parinthorn Sirieawphikul

171 - 193
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Development of Distribution Channels for Community Products of Ban Mu Tan, Ang Thong Province

Siriporn Inthason

194 - 218
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Work-Life Quality Factors Influencing Work-Life Balance Among Generation Y and Generation Z Employees

Phiraya Preedeepoj, Piyatida Pianluprasidh, Phuping Mano

219 - 245
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An Eco-Friendly Ready-To-Eat Food Supply Chain through Design Thinking as Core Concept for Gen Z

Thirawut Saengmaneedech, Nongluck Permchart, Pirun Chinachot, Apichet Khamlert, Apiluck Thammawimutti

246 - 271
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Digital Skills Evaluation Application

Kittipong Pooputwibul, Phantiga Wattanakul, Kwanyupa Srisawang

272 - 295
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