Vol. 4 No. 10 (2025): January - April

View Vol. 4 No. 10 (2025): January - April

Published: 2025-04-30

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Research Article

Exploring the Effects of Cashless Mobile Payment Adoption in Thailand: A Case of Silver Generation

Natinee Thanajaro, Wanlapa Hattakitpanitchakul

1-24
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Employee Welfare Initiatives to Enhance Employee Performance at ABC Institution, Nanning City, Guangxi Province

Yuling Chen, Jirapong Ruanggoon

25-45
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Work-life Balance through the Eyes of Gen Z: A Multimodal Analysis of Multilingual Students' Perspectives

Teekawin Disa

46-58
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Strategic Initiatives for Enhancing Compensation Management at Guangxi B Company

Rongyu Liang, Jirapong Ruanggoon

59-81
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A Study of Factors Influencing the Development of Digital Financial Literacy Among Small Entrepreneurs: A Case Study of Online Loan

Wasan Uthaileang, Rattthnawadee Setthajit

82-92
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The Influence of Service Marketing Mix, Service Quality, and Corporate Social Responsibility on Home Refinance Loan Decision Making in Chiang Mai

Parichat Sukkham, Pranee Eamlaorpakdee

93-111
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Marketing Strategy 7P's Influencing the Online Fashion Clothing Purchase Decisions of Muslim Women

Afsa Arwae, Masetoh Sulong, Marinee Jehwae

112-126
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Academic Article

Strategic Management of Restaurant Business in the Digital Era

Apichaya Thainphet, Kawpong Polyorat

127-140
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