Factors Affecting Decision Making on Small Business Loan of Government Savings Bank, Kanthararom Branch, Kanthararom District, Sisaket Province

Authors

  • Thumwimon Sukserm Faculty of Management Science, Ubon Ratchathani University
  • Payuda Ingkasomphob Faculty of Management Science, Ubon Ratchathani University

Keywords:

Decision Making, Service Marketing, Small Business Loan

Abstract

The objectives of this research were: 1) to compare the decision-making process to use the Government Savings Bank’s small business loan service according to various personal factors and 2) to study the service marketing mix influencing the decision-making process about whether to use the Government Savings Bank’s small business loan service. The samples involved 310 people who have experience using the Government Savings Bank's small business loan services at the Kanthararom Branch in Kanthararom District, Sisaket Province. Questionnaires were used to collect data. Statistics consisted of frequency, percentage, t-Test, F-test, and multiple regression analysis. The results revealed that the participants were mostly female ranging in age from 36 to 45 years old, either married or cohabitating, the highest education obtained was high school, with occupations as a food seller with an average income over 30,001 baht. The results of the hypothesis testing revealed that gender, age, marital status, and the level of education significantly influenced decision-making about the small business loan service at a statistical level of 0.05. Different occupations and average monthly incomes did not influence decision-making about small business loan services. Products and services, service personnel, and service processes influenced the decision-making for using the small business loan service at a statistically significant level of 0.05. Conversely, price, location, promotion, and physical presentation influenced the decision-making viz. small business loan service at the statistically significant level of 0.01.

References

Banchogchua, S. and Wiriyakitja, R. (2019). Factors Affecting the Decision in Choosing Housing Loan Services Provided by Government Housing Bank in Bangkok Metropolitan Region (Master’s Independent Study), The University of the Thai Chamber of Commerce.

BangkokBoonmeepipit, C. (2013). Customers Behavior and Marketing Factors Affecting Decisions in Choosing Housing Loan Services of Government Savings Bank in the Bangkea Region. Master of Arts Program in Public and Private Management, Silapakorn University.

Boonmee, S. (2019). Market Mix Factors to the Decision Process, Choosing the Project Type of the People's Bank Loan, the Government Savings Bank, Chumphon Province. Journal of Interdisciplinary Research: Graduate Studies, 8(1), 94-100.

Chathasri, A. (2014). The Factors Influencing on the Selecting Decision Making of Residential Loan Services with Commercial Bank towards Customer in Bangkok Metropolitan Area. Journal of Rajamangala University of Technology Krungthep, 8(2), 1-20.

Government Savings Bank. (2019). Sustainable Development Report 2019. Retrieved from https://www.gsb.or.th/media/2020/08/GSB-SR-2019-Final-OK.pdf

Hair J.F., Black W.C., Babin B.J., Anderson R.E. and Tatham R.L. (2006). Multivariate data analysis. (6th ed.). Pearson Prentice Hall: New Jersey.

Hunnala, K., and Keawpromman, C. (2019). Factors Influencing the Decision in Choosing Housing Loan Provided By TISCO Bank in Bangkok Metropolitan and Vicinity. Journal of Interdisciplinary Research: Graduate Studies, 8(2), 390-340.

Kookkaew, P. (2019). Factors Affecting the Decision Making to Sources of Working Capital: Case study of Motorcycle Loans, Muangthai Capital Public Company Limited in Samchuk District, Suphanburi Province. Journal of Interdisciplinary Research: Graduate Studies, 8(1), 249-257.

Kotler, P. (1972). Marketing Management: Analysis, Planning, Implementation, and Control. Teacher's Manual. Prentice-Hall.

Meeduang, S. (2015). Factors Affecting Decision Making to Use Housing Loans of Government Savings Bank, Ratchadamnoen, Phra Nakorn, Bangkok. Graduate School, Silapakorn University.

Phet-In, A. (2015). Factors Affecting to Selection Personal Loan Service of Customers’ Personal Loan Service of United Oversea Bank (UOB). Faculty of Journalism and Mass Communication, Thammasat University.

Raksong, S. and Yu, B. (2018). Factors Influencing Demand for Business Loan from Government Financial Institutions by Small and Medium Sized Enterprises (SMEs) in Northeastern Thailand, Journal of Graduate School of Commerce, 13(2), 53-65.

Schiffman, L. G., and Kanuk, L. L. (1994). Consumer behavior. Englewood Cliffs NJ.

Sisaket Provincial Office. (2022). Economy of Sisaket Province. Retrieved from http://sisaket.go.th/data_sisaket/economics.htm

Sukrod, J. (2011). Factors for Credit Consideration and Risk Management Affecting Non-Performing Loans of Government Savings Banks in Phranakhon Si Ayutthaya Province. Faculty of Business Administration, Phranakhon Si Ayutthaya Rajabhat University.

TerraBKK. (2019). 77 Provinces, which province is GPP per capita highest?. Retrieved from https://www.terrabkk.com/articles/196822

Vanichbuncha, K. (2009). Multivariate Data Analysis for SPSS (4th ed.). Bangkok: Chulalongkorn University Press.

Visejya, S. (2015). Factors Affecting Small and Medium Enterprises in Choosing Business Loans Service of Commercial Bank in the Bangkok Metropolitan Area. Faculty of Commerce and Accountancy (Thammasat Business School), Thammasat University.

Wachiracharoenrit, J. (2001). Factors Determining Clients’ Decision on Choosing a Personal Loan In Bangkok (Research). Rajamangala University of Technology Krungthep.

Wongpanit, W. (2018). The Transfer of Sustainable Poverty Alleviation Processes Sisaket Province (Research). Sisaket Rajabhat University.

Yamane, T. (1973). Statistics: An introduction analysis. Harper & Row.

Downloads

Published

2022-04-25

How to Cite

Sukserm, T., & Ingkasomphob, P. . (2022). Factors Affecting Decision Making on Small Business Loan of Government Savings Bank, Kanthararom Branch, Kanthararom District, Sisaket Province. Journal for Strategy and Enterprise Competitiveness, 1(1), 44–59. Retrieved from https://so07.tci-thaijo.org/index.php/STECOJournal/article/view/400

Issue

Section

Research Article