The Impact of Cars in the Film Industry towards the Social Values and Ideology

Abstract

This article examines how automobiles are portrayed in films as a means of propagating values and social ideology. Using the notion of values and social ideology, the Aston Martin DB5 from James Bond 007, the Volkswagen Beetle from Herbie, and the DeLorean DMC-12 from Back to the Future were all analyzed. This article explores the substance of the films and focuses primarily on the automobiles featured in the stories, which have become so unforgettable to their audiences and have contributed to the spreading of values and social ideology. The results demonstrated that during the inception of cinema, films were not considered as works of art, but rather as technical achievements or inventions. Over time, film came to be regarded as both an artistic medium and a communication tool for imparting values and beliefs that could impact the way of life. A portion of the emphasis is placed on presentations that include what they wish to express, which allows the audience to interpret and comprehend and leads to the discovery of new ideas. Numerous films employ objects to communicate or convey concepts. Automobiles are frequently utilized to highlight or assist in the process of storytelling, making them a common cinema prop. These automobile brands and models are memorable and establish particular social values.